As a style of thinking, design thinking is generally considered the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context.
When clients ask us to help them with a problem concerning design they have usually been discussing it internally for some time. That is why we like to get to work as soon as possible. We don't overload them with design theory and elaborate analysis. We try to see to the underlying problem by asking the right questions and by talking to the right people. In most of the cases that first step gives you the insights you need to come up with a solution. And we can get to work producing results.
- Paul Thomas
Gerhard Richter, Seascape
For us, Strategic Design can be described as a process that takes a very holistic and multi-disciplinary approach to achieving design solutions. In other words, Strategic Design captures all aspects of a product’s requirements (consumer needs, marketing and business plans, design language, brand identity etc.) and then uses these requirements to influence the final design solution. Often this means having a long term relationship with a client.
Graphic design is all about producing results. After determining the design strategy all kinds of elements of visual communication can be designed and produced. We offer graphic design focussed on magazines (both print and digital), sponsored media and corporate identity. With our multi-disciplinary network we can offer clients pretty much everything needed to achieve design goals.
Interface design is a bit different from graphic design in a sense that it focusses mainly on the ordering of information. The goal is to design a system that is both clear and intuitive and at the same time conveys the desired "feel". Our focus is mostly on designing web-applications together with our techology partners.
|Government: Ministerie van Economische Zaken, Ministerie van Financien. |Financial services: Altis Investment, Corestone Investment, Delta Lloyd (B), De Nederlandsche Bank.
|Automotive: Audi (B), Lexus (B), Mitsubishi, Volvo, Volkswagen, Nissan |Industry & Services: GDF SUEZ/Electrabel, NVM/Huisover, SITA (NL & B), Pharmacon
Designer based in Oosterbeek, who for over 10 years has created concepts, designs for magazines (print & digital), interface designs and more. For clients in The Netherlands and Belgium.
Consultant and copywriter based in Ede. Who for over 20 years has developed strategies, created concepts and written copy that proved to be effective. Both B2B/G2B and B2C/G2C.
Rotterdam-based designer, who has contributed to a wide variety of eye-catching identities, campaigns and art projects in the Netherlands and abroad.
Designer based in Amsterdam, specializing in designs for magazines and film. Has recently succesfully ventured into the world of music.
Rotterdam-based designer, who specialzes in illustration and graphic design. With a strong sense for simplicity, always looking for a smart(er) solution.
T: +31 (0) 6 212 63 554
Cornelis Koningstraat 3A
6862 CK, Oosterbeek